New Arrival

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【CASUAL STREET】

2017/12/11
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In the times of liberty, your wearing expresses yourself, and it's also the code to read your mind. This collection combines cool and casual styles, plus the unrestrained graffiti to form an atmosphere of street fashion. The attire is composed with different kinds of fabrics, colliding with dissimilar sparkles.Grey, royal blue, and indigo blue are the major colors of this collection. Through young print and funny embroidery, it shows the rhythm and attitude of youth.

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【BLACK & WHITE】

2017/12/04
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Going astray in a city is not easy, because we always repeat the same path every day, afraid to take adventure. How long haven’t you been wandering in the city? Renew your daily route with the classic Black & White collection. The city image is presented by conceptual print on the garment, as if we were going through the buildings and traffic with ease and peace.

In addition to the classic black and white colors, the elegant red is also blended in the collection. The romantic chiffon and sexy tulle make a good balance between casual and fashionable feel. Just put on print tops, clean-cut dresses, handsome culottes or flounced items while strolling in the street.

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【CASUAL STREET】

2017/11/27
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With the evolution and development of the pop culture, street arts and fashion trends have come across the boundary of social hierarchy. The “Sport Fashion collection” demonstrates the perfect mixture of street culture and high fashion. In the modern times where boundary becomes ambiguous, street culture and high fashion are never contradictory to each other; instead, they are both a form to express one's self and to communicate with the outside world.

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【URBAN CHIC】

2017/11/27
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With the strong belief in Utopia, "Children's Mood collection" blends a unique taste and exquisite artifacts in the prevailing pop idol and urban culture. The highlighting trendy elements, such as velvet, strips, pattern print, plaid, tassel and flounce, are mixed with playful bold colors to create a brand new style for urban fashionable women, breaking through the boundary between daily wear and sportswear.

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【FEMININE BEAUTY】

2017/11/20
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The romantic actress is her nickname. Just like the black rose in the pink dawn light, she keeps a low profile and intellectual attitude, disclosing her sweetness and elegance.The collection revives the 50's vintage but innovative spirit. The romantic and unrestrained personality of a modern actress is well expressed in the style, interpreting females' sense and sensibility. The ambience of sentimentality and nostalgia is well blended in the design elements of classic plaid and romantic flowers, showing delicate while passionate feel.

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【CASUAL STREET】

2017/11/13
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The concept of Dazzling Golden Star collection is inspired by Van Gogh's artwork Starry Night Over the Rhone. It combines the mysterious atmosphere of dark night and starry sky, and emphasizes on the charm of luminous stars as a symbol of modern women who strive hard in the society, being so beautiful and strong. The collection adds sportswear elements on the luxurious ultramarine and glamorous gold color, making the silhouette feminine as well as sharp.

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【BLACK & WHITE】

2017/11/06
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The blazing red brings about sparkle for the everyday dull life. The stylish leather jacket, the knit with double flounce sleeves, the zipping skirt and others in autumn red make your charm be not overlooked. The classic stripes blouses mixed with long blazer or cardigan creates the art of layers. The silver blouse with a wrap front and black leather dress with puff sleeves add a rich taste of avant-garde for the B&W collection, and surely they are must-have items.

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【FEMININE BEAUTY】

2017/10/30
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Contrast of different fabrics with distinctive design allows the simple colors of black and white to present a multilevel visual enjoyment—combined denim jacket with leather and lace dress with colorful embroidered graphic— all well interpret the beauty of conflict and individual style. Embroidered jackets, lace tops and chiffon blouses with glamorous accent as gigot sleeves will also make you the one that steals everyone’s attention.

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【URBAN CHIC】

2017/10/16
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The ultimate practical item is and always will be denim! Leaving cropped jackets behind, iROO chooses to present the originality of denim with trench coats and ruffled shirts. Thin strap leather dress in slim silhouette express a sexy atmosphere and a touch charisma of rebellion. As the retro fashion continuing trending, the colorful embroidery and patches on orange red jackets and split skirts are going to illuminate the bleak autumn.