【Urban Chic| The Utopia Rhapsody】2017/02/12
The alternate pace in fashion world reflects in the the display window. It comes to the last week of February; the atmosphere of iROO’s charming spring can be easily felt. The inspiration of Urban Chic collection comes from the utopia rhapsody, and it shows women’s various characteristic in the washed jeans, printing totem items, plaid blazer, and hand-painted coat. The style includes elegant, street, and exotic feeling, and it makes the design concept full of funky impact in the spring season.
【CASUAL STREET | Pinocchio’s adventure in Stary Night】2018/02/05
In the Casual Street collection this month, the design shows adult’s childlike innocence. Based on the fairy tale Pinocchio’s trip, the colleciton opens a stary sky adventure in Capri island in Italy. Let the fantastic night story enter your closet. The design theme this week belongs to Pinocchio and the imagination of sky, therefore the metallic luster star print goes through all the apparel, and it adds shiny interesting stary night atmosphere to the casual street collection.
【Feminine Beauty | The dance of Lollobrigida】2018/01/29
“Whenever Fashion arrives, no matter it is late or out of tune, it defends the right of imagination ” said Christian Dior in 1957. Every woman’s heart lives a ballerina, who eager to dance between fantasy and reality, and this is exactly the theme of iROO’s Feminine Beauty in February. Let us follow the pace of the movie star and muse, Lollobrigida, to dance with her light wander pace in the palace of imagination.
The Garden of Winter is the inspiration of Feminine Beauty collection in January. Using gorgeous vintage wallpaper embroidery lace with retro floral print, together with the major color tone amber orange and organic green, the collection either follows the seasoning trendy earth tone and shows women’s irresistible charm.
The nostalgic stylish floral print and lace go through the whole design especially shirt and coat, releasing the romantic atmosphere and also announcing that the more retro, the more fashionable.
【URBAN CHIC｜Simple Futurism】2018/01/08
Simple and Light Casual sporty style opens a rebellious chapter in iROO’s Urban Chic collection. Inspiring by 70s and 80s street fashion, bold colors stitch in a new way of design. Crossing a new look and new era atmosphere form an uncanny futurist feeling, giving a cool outline and cold tone, showing a provocative attitude.
Looking closely to the design details, double pocket knitting item with lace skirt convey women’s spirit of independence and boldness, making the outfit not only being feminine but also cool.
【URBAN CHIC｜Funky Oriental】2018/01/08
A whole New Year started, and joyful Chinese Lunar New Year is approaching. In the cheerful atmosphere, iROO’s funky oriental collection delivers a fresh and happy winter fashion Urban Chic collection.
The main theme in Funky Oriental is Vintage Chinese floral Printing. Light red color goes through part of the design together with oriental elements, such as classic Chinese stylish totem and floral print, making sweatshirt, athletic style jacket, pleated floral printing skirt, and cotton-padded jacket being stylish and cute. The whole collection tells a happy and fun lunar new year is not far away.
【BLACK & WHITE｜iROO NeoClassicism】2018/01/01
In the beginning of the year, iROO deconstructs the outline of fashion, playing the concept of colors and light with neoclassicism, and pictures the wandering women walking in the corridor of time in a city through red, black and white colors. This collection creates a modern yet classical elegance in the magic show of light, leading by the romantic Rembrandt style resembling the famous painting Nightwatch.
The Chinese Zodiac comes to the dog sign, so does the design details of iROO. This collection combines the concept of dog and embroidery in the design details, showing the childlike innocence and various oriental elements. The interaction of these special elements in trousers and skirts shows an interesting style of city.
With the evolution and development of the pop culture, street arts and fashion trends have come across the boundary of social hierarchy. The “Sport Fashion collection” demonstrates the perfect mixture of street culture and high fashion. In the modern times where boundary becomes ambiguous, street culture and high fashion are never contradictory to each other; instead, they are both a form to express one's self and to communicate with the outside world.
Fashion is a journey of time, and it reflects the global trend in history. The hound's tooth check embraces the AW season once again, and becomes the spotlight of women' closet through the entire season. Floral and heart prints are classic elements on actresses' wardrobe in old movies, and iROO brings the vintage style back in a modern way. It isn’t hard to find that the Feminine Beauty collection in December is filled with retro and plain warmth by using grey, burgundy red, orange, and mustard yellow as main color tone.