New Arrival

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【Black & White │ 1960 SANTO STEFANO】

2018/04/23
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The misty fog of black and white becomes timeless and glory. The beautifully marvel of metamorphosis from classical line to release the inner power of women, sharp yet tranquil, offset each other but not too much. The refining of history makes us go through now and then, purify the mind of urban women and redefine their inner selves.

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【Casual Street │ STORY OF CINQUE TERRE】

2018/04/09
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Blue as Côte d’Azur, laughter and sunlight, together with the charming scenery, this collection makes the cool girls with attitude also express her natural personality. Continuing the delightful atmosphere of Capri Island, we wander on the street of Cinque Terre, make a dream and the picturesque pastel will appear in front of your eyes. There are FUN, LOVE, and HOPE! Dance with the music in the town; give the cultural symbol vitality.

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【Feminine Beauty | AUGUSTO GARDEN】

2018/04/02
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What makes us enchanted? The yearning between lovers. No matter what reason and how long it takes, to chant the absence of lover. Bring back the one, and take me away from this world, this dazzling world, the memory of our minds, of our acquaintance, to attract our line of sight. It is the name of rose, to narrate the most beautiful encounter in the world.

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【Feminine Beauty | AUGUSTO GARDEN】

2018/03/26
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Sensibility is just like a mirror that reflects women’s tender looks, so we are all searching for the tiny happiness in this geometrical garden.

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【New Black & White | MAXXI CLUB】

2018/03/19
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Breaking the traditional rules, this collection is inspired by Roma’s MAXXI museum, a sharp contrast between the white living stairs and the black ribbon, unfolding women’s esthetic value with the regular checkered pattern.

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【Casual Street │ Girl Gang】

2018/03/12
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“This is the Muse’s generation. ” Get rid of the good girl‘s labels and reveal your rebellious essence through the red lips, you are the most magnetic devil.

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【Urban Chic│SUNNY CAPRI ISLAND】

2018/03/05
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The radiant island Capri expresses the authentic wonderland through the unrestrained happiness.

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【Black & White ART】

2018/02/28
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The dialogue between human and edifices is obtaining the inspiration for styling through the lights, blocks and lines to sculpt and create a curvy figure, and “Feminism” is the most vibrant language.

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【Urban Chic| The Utopia Rhapsody】

2018/02/12
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The alternate pace in fashion world reflects in the the display window. It comes to the last week of February; the atmosphere of iROO’s charming spring can be easily felt. The inspiration of Urban Chic collection comes from the utopia rhapsody, and it shows women’s various characteristic in the washed jeans, printing totem items, plaid blazer, and hand-painted coat. The style includes elegant, street, and exotic feeling, and it makes the design concept full of funky impact in the spring season.